UCL Institute of Child Health, home to Life Study.
The latest UK birth cohort study was named ' Life Study ' at a central London meeting earlier today. The launch of the study's name and identity coincides with a consultative conference on the study for UK academics and policymakers. "This is an important and exciting moment for the study," said Professor Carol Dezateux, Director of Life Study. "We are embarking on a ground-breaking and ambitious study which will enrol over 100,000 mothers and their partners during pregnancy and follow them and their babies through childhood into adult life. "Families that take part will be supporting research which will make a real difference to our understanding of children's lives now and for the future. We needed to find a memorable name for the study that could grow alongside its participants and have meaning for them whatever their background." Ideas for names were developed and then tested with pregnant mothers and their partners at focus groups held in London and Birmingham earlier this year. The focus groups were also asked to comment on different straplines and visual representations of the study.
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