Yes outstripping No in twitter battle

Analysis of traffic on the social media site Twitter which includes #indyref shows the Yes campaign has more followers and a wider network of active tweeters spreading their campaign message than Better Together. A snapshot of data on #indyref was collated by researchers at the University of Glasgow's Policy Scotland as part of an ongoing research project to monitor how twitter is being used in the referendum debate. Details of this snapshot and the Policy Scotland project can be found at PolicyScotland.gla.ac.uk , including a fully searchable graphic of the network of tweeters and hashtags used in the snapshot period (13th-19th December 2013). BBC Online: Scottish Independence: Yes campaign 'more active' on Twitter Michael Comerford from Policy Scotland said, "As might be expected, the official campaign accounts, @yesscotland and @uk_together and the related hashtags, #yes and #bettertogether are the most prominent nodes on the network graph. These accounts, which show the YES campaign with around 28,000 followers and Better Together at 16,000 followers are primarily used for broadcast purposes, to let the world know what the campaign is doing and what its views are. The other main sources of information provided by the campaigns through twitter are from spokespeople who have significant followers - for example @nicolaSturgeon who has 34,000 and @TogetherDarling with 9,000 followers." The colour of the lines indicate the target rather than the source of the tweet, so blue lines centred on the official accounts are tweets from other users prompted by campaign messages.