The Experiment: a new model for scientific research?

A new model for scientific research is being piloted by UCL neuroscientists, who will be launching 'The Experiment' on Monday 24 November at a secret underground venue in Clerkenwell. Participants in The Experiment will be not only subjects, but experimenters, observers, and audience members in an immersive experience. "The Experiment merges TED talks, real research and a hot ticket, secret location alternate night out," explains UCL neuroscientist Dr Beau Lotto (UCL Institute of Ophthalmology), who is leading the project as part of the Lottolab Studio. "This is experiment as experience. It's where you come to better understand yourself. Ticket holders are invited to step into uncertainty and experience the process of seeing themselves see - an exploration of human perception, and oneself." Tickets are now available for The Experiment on 24 November, and all proceeds will go back into the research. Tickets cost £30, halved to £15 for UCL students, and the price includes food and a drink at the venue.
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