Analysis: How to write the best personal statement for university

Bella Malins, UCL's head of access and admissions, reveals what she looks for in prospective students. What are universities looking for? We are looking for excellent writing and a statement that is unique to you. It is your opportunity to show us passion for your subject and why you are a good fit for our course and university community. Personal statements are not about what you have done, but what you have got out of each experience. Make your point, evidence it and explain how it has helped your understanding of the subject or improved your key skills. Demonstrate enthusiasm. You get one personal statement and it needs to be relevant for each course you apply for. Read course descriptions to understand the qualities, skills and experiences necessary. Demonstrate motivation for the subject(s), including what you have done to enhance your knowledge (such as attending talks, reading articles or your own research). Experiences and achievements. About 75 to 85 per cent of your statement should focus on the subject and your learning, with about 15 to 25 per cent on activities or work experience. We know that not everyone can secure work experience at a City law firm or in parliament. We are more interested in what you learnt from any opportunity - whether volunteering at your local hospital or attending an exhibition or summer school. Evidence any "transferable skills" that the course requires, such as teamwork, communication and problem-solving. Make every word count. You have only 4,000 characters, or roughly 500 words. Be true to your own voice and use vocabulary that you are comfortable with.