Spirit mediums could help unlock tourism secrets - study

By opening themselves up to new cultures and perspectives, researchers can foste
By opening themselves up to new cultures and perspectives, researchers can foster a more inclusive approach to knowledge production.
By opening themselves up to new cultures and perspectives, researchers can foster a more inclusive approach to knowledge production. Taking inspiration from spirit mediums can give researchers powerful new tools to discover more about their specialism. Tourism researchers could learn from spirit mediums to develop a better way of researching by embracing 'nothingness' and opening themselves up to the mysterious and unseen 'atmospheres' that surround us, a new study reveals. Using a three-step process to learn new skills, unlearn their existing understanding and then emerge with 'double eyes', tourism researchers can teach themselves to operate as 'mediums' and challenge traditional Western approaches to creating knowledge. By opening themselves up to new cultures and perspectives, researchers can foster a more inclusive approach to knowledge production that challenges power imbalances and seeks to create a more just and pluralistic global knowledge ecosystem. We have neglected 'nothingness' in Western thought, but Eastern thinkers are unafraid to explore this as an important part of the world around us - taking the background as the real subject, which can create exciting new dimensions of understanding and knowledge. Pilar Rojas Gaviria - Associate Professor in Marketing, University of Birmingham - Publishing their findings in Annals of Tourism Research , University of Birmingham researcher and her colleagues say that new forms of knowledge can emerge by letting go of the self through a long-term, process of unlearning.
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