Trump tweets were systematic plan of attack in Presidential campaign - study

Donald Trump used Twitter effectively to promote his campaign, communicate policy goals and attack opponents as part of a systematic campaign ahead of the 2016 US Presidential elections - a new study reveals. Detailed analysis of the US President's tweets from 2009 to 2018 has also allowed researchers to estimated the point in time when the former Apprentice host actually decided to run for the Presidency. University of Birmingham researchers have identified four general patterns of stylistic variation used in tweets posted on Trump's Twitter account - conversational, campaigning, engaging and advisory - and tracked how use of these changed over time. The researchers provide evidence that the style of tweets shifts systematically depending on the communicative goals of Trump and his team. Twitter was an integral part of Trump's communication platform during his 2016 campaign and subsequent presidency. Free media coverage of his Twitter posts has been estimated as being worth $5 billion in advertising, yet - to date - relatively little has been known about the style of the language used on the account and how this style had changed over time. The paper titled Stylistic variation on the Donald Trump Twitter account: A linguistic analysis of tweets posted between 2009 and 2018 has been published by PLOS ONE online at.