Significant number of Halal meat-eaters might be persuaded to switch to ’stunned’ meat, survey suggests

The UK may need to adopt the New Zealand model, which has done just that, say the researchers from the University of Bristol Vet School.

The Halal meat sector is one of the fastest growing in the meat industry in Britain, with supermarket chains scrambling for a share of the market. In 2015 Halal slaughter in Britain accounted for more than 40 per cent of sheep and goats (small ruminants), but had increased to 70 per cent by 2018.

And it is expected to grow further, because Muslims, who are the main consumers of Halal meat, generally eat above average quantities of meat, and their number is expected to increase to around 7.5 per cent of the population of England by 2050.

But there are animal welfare issues associated with the slaughter of animals without prior stunning, because of the distress caused during and after neck cutting, say the researchers.

For meat to be considered Halal, it must come from animals slaughtered in accordance with rules set out in the Quran and other Islamic scriptures. These require the animal to be alive when its neck is cut, but not necessarily conscious, and for sufficient time to be allowed for bleeding out.

The researchers wanted to gauge the frequency of meat consumption among a representative sample of 250 Halal meat eaters in England, and to find out their meat preferences, including those based on slaughtering method.

The responses showed that most people (51 per cent; 128) ate meat at least once a week, with a similar proportion (45.5 per cent; 113) eating it at least daily. Most respondents (85.5 per cent; 210) said they bought their meat from local Muslim butchers.

Chicken and turkey were the most popular meats (49 per cent; 116), while 46 per cent (109) preferred lamb. Just 5.5 per cent (13) preferred beef. Women were more likely to prefer poultry than men: 62 per cent vs 43 per cent.

"To increase consumer confidence in stunned products, the UK may need to consider a similar model to the New Zealand system," said the researchers, highlighting the significant proportion of survey respondents who were either unsure about the Halal status of stunned meat, or who would eat stunned meat if there were no alternative.

"[They] are more likely to be persuaded to consume meat from stunned animals if they could be given reassurance that some forms of stunning (eg electrical head-only) were compatible with the Halal rules," they concluded.


’ The ethics of Halal meat consumption: preferences of consumers in England according to the method of slaughter , by Toby Knowles and Awal Fuseini in Vet Record