As we look forward to celebrating our Bicentenary in 2026, we are inviting our community to help inform and shape how we best tell UCL’s future story, what we stand for and how we stand out in an increasingly competitive global higher education marketplace. We are refreshing our brand narrative and identity so that our brand is distinctive, authentic, and relevant to our audiences.
We would like to invite our community to take part in a series of small focus group discussions to review potential narratives and visual concepts for our future brand; it’s your opportunity to help shape what we say about ourselves in the future.
The groups will be conducted by an independent research agency, Humankind Research, and your views will be fully anonymised.
We are running two online focus groups for staff. If you are interested in participating, please click the link relevant to you below and provide a few details about yourself. Humankind will follow up with you directly to confirm next steps.
Professional Services staff focus group: Thursday 16th January at 3pm.
Sign up to the PS staff focus group
Academic staff focus group: Friday 24th January at 1pm.
Sign up to the academic staff focus group
The sessions will be around 90 minutes long and will be recorded for transcription and note-taking purposes.
Please do visit our brand refresh Your opinions are important to help shape the future of UCL.
