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Philosophy - 10.08.2021
The 'poetry' of Dementia helps us better understand consumer behaviour
The ’poetry’ of Dementia helps us better understand consumer behaviour
The philosophy of poetry, or 'poetizing', allows us to challenge traditional ways of understanding how consumers think and behave during life transformations, a new study reveals. Consumer behaviour analysis usually focuses on the identities that people aspire to, with marketing strategists using these profiles to plan engagement with consumers likely to be interested in their products and services.