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Philosophy - 21.01.2019
Conforming to the beauty ideal to look younger, thinner, firmer and smoother becomes the norm - research finds
Beauty practices and standards are higher than ever with the pressure to achieve the ‘perfect' body now becoming a moral imperative, suggests research published by the University of Birmingham. Professor Heather Widdows , University of Birmingham argues in her new book Perfect Me: Beauty as an Ethical Ideal , published by Princeton University Press, that beauty ideals are becoming shared ethical ideals by which we judge ourselves and others as ‘good' or ‘bad'.

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